ELong to buy Thousand Oaks, return to the past

 Thousand Oaks: Buy Art Dragon Art Dragon back
equity for the acquisition of Thousand Oaks won the more imaginative business structure, but Chen is go back to the boat bet on capital, the concept of operations rather than focus on product the old path?
text | CBN reporter Luo Yi Air
silence for a long time with two Chinese Internet company finally sent a voice: February 18, according to eLong to the U.S. Securities and Exchange Commission filings show, Thousand Oaks Interactive has been in the open market to buy 528 million shares of the company, accounting for 23.7% of outstanding shares, or about eLong about 11% of the total share capital. In Focus Sina outdoor advertising business acquired 2 months later, the lack of products and technologies in China Internet community once again staged a capital operation of the game.
the option to purchase action before being officially announced and sustained low-key was 4 months. The eLong to the U.S. Securities and Exchange Commission filings Display, Oak Pacific plans to discuss with eLong strategic cooperation, do not rule out the possibility of a business combination.
Art Long was established in 1999, in October 2004 in the U.S. Nasdaq market. the world's largest online travel services company Expedia has a 52% stake in eLong. The second-known domestic online travel sites can not be considered financial performance has been good until the third quarter of 2006, profits began more than a year after the loss and into a new .2007 12.1 million yuan net loss in the fourth quarter of 2008 net loss of 32.6 million yuan in the first quarter, second quarter net loss of 20.3 million in the third quarter net loss of 15.55 million yuan .2 26, eLong will be released in 2008 In the fourth quarter and full year unaudited financial results.
Oak Pacific Interactive, founded in 2002, was once covered by its community, portal, online games, video on demand and other complete range of Internet business in 2006, the company did not to achieve the intended NASDAQ listing .2007 Oak cut down most of the products, leaving only the social networking site campus network and entertainment portal Mop. But in 2008, Thousand Oaks, about 40% of the shares will be sold Japan's Softbank to obtain a total of 40 billion yen (about 384 million) investment, to be revived.
Thousand Oaks CEO Joseph Chen explained that the acquisition of Thousand Oaks Arts Dragon's stock cost about 6 U.S. dollars mostly, as long as stocks lower the expected price will continue to overweight. Chen, Zhou said the loss of the deal up to less than $ 1 per share, but he believes can make ten dollars per share because the market value of only 3,000 eLong million, is the Ctrip 1 / 40, but the former is the turnover of Ctrip 1/4m eLong is undervalued.
who are considered eLong shares backdoor listing view. He believes that the acquisition of equity to eLong Thousand Oaks completed the overall layout of the m business structure which formed the brand advertising, online games and e-commerce Troika. equity transactions, Thousand Oaks can bring their huge traffic eLong, and bring a lot of high-quality eLong users, and can feedback to eLong's Thousand Oaks several websites for more content and word of mouth. in accordance with the estimates of Chen Zhou, as long as Mop campus network and the user's 10% to 20% of the customers into eLong, the pattern is enough to rewrite the market.
value of this paper make you feel a little familiar? three years ago, Chen has a boat once believed that General Atlantic, DCM, TCV and Lenovo venture capital totaling billions of dollars in venture capital, etc. However, the end of 2006 m, above the company's operations and business integration of the loss, was forced to lay off several times, thanks to a new round of financing to save his company strength.
However, buried more than two years after business school network, Chen began to feel a boat seems to be insufficient to support a single internal network envisaged in Thousand Oaks huge commercial value and market size, he is prepared to add his Art Dragon concept. return to capital, the concept of integration rather than the expansion of the road product operations, Thousand Oaks three years ago will not repeat the mistakes?